{"id":5221,"date":"2023-09-19T13:27:00","date_gmt":"2023-09-19T16:27:00","guid":{"rendered":"https:\/\/hml.artica.capital\/clairfield-pilulas\/os-mas-da-mattel-e-a-expansao-no-segmento\/"},"modified":"2023-09-19T13:27:00","modified_gmt":"2023-09-19T16:27:00","slug":"os-mas-da-mattel-e-a-expansao-no-segmento","status":"publish","type":"pilulas","link":"https:\/\/hml.artica.capital\/en\/clairfield-pilulas\/os-mas-da-mattel-e-a-expansao-no-segmento\/","title":{"rendered":"Os M&#038;As da Mattel e a expans\u00e3o no segmento"},"content":{"rendered":"<p>A Mattel foi fundada em 1945 pelo casal Ruth Handler e Elliot Handler, e por Harold &#8220;Matt&#8221; Matsone, que era amigo do casal.<\/p>\n\n\n\n<p>Durante as \u00faltimas d\u00e9cadas, a marca trouxe ao mercado uma s\u00e9rie de franquias famosas de brinquedos que fazem um enorme sucesso entre as crian\u00e7as. Barbie, Hotwheels, Fisher Price, American Girl e Uno, s\u00e3o algumas dessas marcas.<\/p>\n\n\n\n<p>A partir da d\u00e9cada de 90, a Mattel, com o objetivo de expandir seus neg\u00f3cios, come\u00e7ou a fazer diversas aquisi\u00e7\u00f5es. Desde sua funda\u00e7\u00e3o, a companhia j\u00e1 realizou +20 aquisi\u00e7\u00f5es, que foram cruciais para manter a empresa como uma das l\u00edderes no setor de brinquedos, que faturou, no \u00faltimo ano, US$ ~6 bilh\u00f5es de d\u00f3lares.<\/p>\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"525\" src=\"\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-01.webp\" alt=\"\" class=\"wp-image-5218\" srcset=\"https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-01.webp 942w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-01-300x167.webp 300w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-01-768x428.webp 768w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-01-18x10.webp 18w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"525\" src=\"\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-02.webp\" alt=\"\" class=\"wp-image-5219\" srcset=\"https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-02.webp 939w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-02-300x168.webp 300w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-02-768x429.webp 768w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-02-18x10.webp 18w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"529\" src=\"\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-03.webp\" alt=\"\" class=\"wp-image-5220\" srcset=\"https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-03.webp 940w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-03-300x169.webp 300w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-03-768x432.webp 768w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/os-mas-da-mattel-e-a-expansao-no-segmento-03-18x10.webp 18w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>A Mattel foi fundada em 1945 pelo casal Ruth Handler e Elliot Handler, e por Harold &#8220;Matt&#8221; Matsone, que era amigo do casal. Durante as \u00faltimas d\u00e9cadas, a marca trouxe ao mercado uma s\u00e9rie de franquias famosas de brinquedos que fazem um enorme sucesso entre as crian\u00e7as. Barbie, Hotwheels, Fisher Price, American Girl e Uno, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5217,"template":"","meta":[],"class_list":["post-5221","pilulas","type-pilulas","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/hml.artica.capital\/en\/wp-json\/wp\/v2\/pilulas\/5221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hml.artica.capital\/en\/wp-json\/wp\/v2\/pilulas"}],"about":[{"href":"https:\/\/hml.artica.capital\/en\/wp-json\/wp\/v2\/types\/pilulas"}],"author":[{"embeddable":true,"href":"https:\/\/hml.artica.capital\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hml.artica.capital\/en\/wp-json\/wp\/v2\/media\/5217"}],"wp:attachment":[{"href":"https:\/\/hml.artica.capital\/en\/wp-json\/wp\/v2\/media?parent=5221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}