{"id":5003,"date":"2024-08-27T14:02:06","date_gmt":"2024-08-27T17:02:06","guid":{"rendered":"https:\/\/hml.artica.capital\/clairfield-pilulas\/o-mercado-brasileiro-de-vestuario\/"},"modified":"2024-08-27T14:02:06","modified_gmt":"2024-08-27T17:02:06","slug":"o-mercado-brasileiro-de-vestuario","status":"publish","type":"pilulas","link":"https:\/\/hml.artica.capital\/en\/clairfield-pilulas\/o-mercado-brasileiro-de-vestuario\/","title":{"rendered":"O mercado brasileiro de vestu\u00e1rio"},"content":{"rendered":"<p>Durante a pandemia, o setor de varejo sofreu com o fechamento de lojas e precisou se adaptar ao crescimento do e-commerce, o que gerou um ambiente mais desafiador para os pre\u00e7os do setor.<\/p>\n\n\n\n<p>Na p\u00edlula de hoje, iremos explorar o tamanho do mercado de vestu\u00e1rio no Brasil, as suas vias de gera\u00e7\u00e3o de valor, a distribui\u00e7\u00e3o e o posicionamento das principais marcas que atuam no pa\u00eds e recentes consolida\u00e7\u00f5es que geraram sinergias e ajudaram o setor.<\/p>\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1643\" src=\"\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-01.webp\" alt=\"\" class=\"wp-image-4995\" srcset=\"https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-01.webp 2200w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-01-300x224.webp 300w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-01-1024x765.webp 1024w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-01-768x574.webp 768w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-01-1536x1147.webp 1536w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-01-2048x1529.webp 2048w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-01-16x12.webp 16w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1643\" src=\"\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-02.webp\" alt=\"\" class=\"wp-image-4996\" srcset=\"https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-02.webp 2200w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-02-300x224.webp 300w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-02-1024x765.webp 1024w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-02-768x574.webp 768w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-02-1536x1147.webp 1536w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-02-2048x1529.webp 2048w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-02-16x12.webp 16w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1643\" src=\"\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-03.webp\" alt=\"\" class=\"wp-image-4997\" srcset=\"https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-03.webp 2200w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-03-300x224.webp 300w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-03-1024x765.webp 1024w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-03-768x574.webp 768w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-03-1536x1147.webp 1536w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-03-2048x1529.webp 2048w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-03-16x12.webp 16w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1643\" src=\"\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-04.webp\" alt=\"\" class=\"wp-image-4998\" srcset=\"https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-04.webp 2200w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-04-300x224.webp 300w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-04-1024x765.webp 1024w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-04-768x574.webp 768w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-04-1536x1147.webp 1536w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-04-2048x1529.webp 2048w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-04-16x12.webp 16w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1643\" src=\"\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-05.webp\" alt=\"\" class=\"wp-image-4999\" srcset=\"https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-05.webp 2200w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-05-300x224.webp 300w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-05-1024x765.webp 1024w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-05-768x574.webp 768w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-05-1536x1147.webp 1536w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-05-2048x1529.webp 2048w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-05-16x12.webp 16w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1434\" src=\"\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-06.webp\" alt=\"\" class=\"wp-image-5000\" srcset=\"https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-06.webp 1920w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-06-300x224.webp 300w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-06-1024x765.webp 1024w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-06-768x574.webp 768w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-06-1536x1147.webp 1536w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-06-16x12.webp 16w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1434\" src=\"\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-07.webp\" alt=\"\" class=\"wp-image-5001\" srcset=\"https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-07.webp 1920w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-07-300x224.webp 300w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-07-1024x765.webp 1024w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-07-768x574.webp 768w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-07-1536x1147.webp 1536w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-07-16x12.webp 16w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1434\" src=\"\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-08.webp\" alt=\"\" class=\"wp-image-5002\" srcset=\"https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-08.webp 1920w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-08-300x224.webp 300w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-08-1024x765.webp 1024w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-08-768x574.webp 768w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-08-1536x1147.webp 1536w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/o-mercado-brasileiro-de-vestuario-08-16x12.webp 16w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Durante a pandemia, o setor de varejo sofreu com o fechamento de lojas e precisou se adaptar ao crescimento do e-commerce, o que gerou um ambiente mais desafiador para os pre\u00e7os do setor. Na p\u00edlula de hoje, iremos explorar o tamanho do mercado de vestu\u00e1rio no Brasil, as suas vias de gera\u00e7\u00e3o de valor, a [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4994,"template":"","meta":[],"class_list":["post-5003","pilulas","type-pilulas","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/hml.artica.capital\/en\/wp-json\/wp\/v2\/pilulas\/5003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hml.artica.capital\/en\/wp-json\/wp\/v2\/pilulas"}],"about":[{"href":"https:\/\/hml.artica.capital\/en\/wp-json\/wp\/v2\/types\/pilulas"}],"author":[{"embeddable":true,"href":"https:\/\/hml.artica.capital\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hml.artica.capital\/en\/wp-json\/wp\/v2\/media\/4994"}],"wp:attachment":[{"href":"https:\/\/hml.artica.capital\/en\/wp-json\/wp\/v2\/media?parent=5003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}