{"id":4939,"date":"2024-11-27T17:49:20","date_gmt":"2024-11-27T20:49:20","guid":{"rendered":"https:\/\/hml.artica.capital\/clairfield-pilulas\/black-friday-e-o-varejo-no-final-do-ano\/"},"modified":"2024-11-27T17:49:20","modified_gmt":"2024-11-27T20:49:20","slug":"black-friday-e-o-varejo-no-final-do-ano","status":"publish","type":"pilulas","link":"https:\/\/hml.artica.capital\/en\/clairfield-pilulas\/black-friday-e-o-varejo-no-final-do-ano\/","title":{"rendered":"Black Friday e o varejo no final do ano: a import\u00e2ncia do 4\u00ba trimestre nas decis\u00f5es de investimento"},"content":{"rendered":"<p>A Black Friday, originada nos EUA na d\u00e9cada de 1960 e introduzida no Brasil em 2010, consolidou-se como um dos maiores eventos de compras do pa\u00eds. Impulsionada pelo crescimento do e-commerce, ela se tornou um marco para o varejo, com destaque para produtos como smartphones, roupas, cosm\u00e9ticos e eletrodom\u00e9sticos. Al\u00e9m disso, \u00e9 o pontap\u00e9 inicial da alta temporada de vendas, que, junto ao Natal, concentra mais de 20% do faturamento anual do setor varejista.<\/p>\n\n\n\n<p>As perspectivas para 2024 s\u00e3o promissoras, com a redu\u00e7\u00e3o do desemprego e o aumento na oferta de cr\u00e9dito, que consequentemente fortalece o consumo. Com mais pessoas empregadas e maior acesso ao cr\u00e9dito, h\u00e1 uma tend\u00eancia de alta na demanda por bens e servi\u00e7os, o que deve beneficiar diretamente o varejo neste fim de ano. No entanto, desafios como a infla\u00e7\u00e3o elevada, juros altos e instabilidade econ\u00f4mica, ainda impactam a confian\u00e7a do consumidor.<\/p>\n\n\n\n<p>O 4\u00ba trimestre \u00e9 um per\u00edodo de aten\u00e7\u00e3o redobrada aos investidores, dado que em m\u00e9dia 50% do EBITDA das varejistas tende a se concentrar neste per\u00edodo tornando-o crucial para a apura\u00e7\u00e3o do resultado destas empresas.<\/p>\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-01-scaled.webp\" alt=\"\" class=\"wp-image-4935\" srcset=\"https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-01-scaled.webp 2560w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-01-300x169.webp 300w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-01-1024x576.webp 1024w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-01-768x432.webp 768w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-01-1536x864.webp 1536w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-01-2048x1152.webp 2048w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-01-18x10.webp 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-02-scaled.webp\" alt=\"\" class=\"wp-image-4936\" srcset=\"https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-02-scaled.webp 2560w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-02-300x169.webp 300w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-02-1024x576.webp 1024w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-02-768x432.webp 768w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-02-1536x864.webp 1536w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-02-2048x1152.webp 2048w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-02-18x10.webp 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-03-scaled.webp\" alt=\"\" class=\"wp-image-4937\" srcset=\"https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-03-scaled.webp 2560w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-03-300x169.webp 300w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-03-1024x576.webp 1024w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-03-768x432.webp 768w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-03-1536x864.webp 1536w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-03-2048x1152.webp 2048w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-03-18x10.webp 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-04-scaled.webp\" alt=\"\" class=\"wp-image-4938\" srcset=\"https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-04-scaled.webp 2560w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-04-300x169.webp 300w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-04-1024x576.webp 1024w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-04-768x432.webp 768w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-04-1536x864.webp 1536w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-04-2048x1152.webp 2048w, https:\/\/hml.artica.capital\/wp-content\/uploads\/2025\/08\/black-friday-e-o-varejo-no-final-do-ano-04-18x10.webp 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>A Black Friday, originada nos EUA na d\u00e9cada de 1960 e introduzida no Brasil em 2010, consolidou-se como um dos maiores eventos de compras do pa\u00eds. Impulsionada pelo crescimento do e-commerce, ela se tornou um marco para o varejo, com destaque para produtos como smartphones, roupas, cosm\u00e9ticos e eletrodom\u00e9sticos. Al\u00e9m disso, \u00e9 o pontap\u00e9 inicial [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4934,"template":"","meta":[],"class_list":["post-4939","pilulas","type-pilulas","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/hml.artica.capital\/en\/wp-json\/wp\/v2\/pilulas\/4939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hml.artica.capital\/en\/wp-json\/wp\/v2\/pilulas"}],"about":[{"href":"https:\/\/hml.artica.capital\/en\/wp-json\/wp\/v2\/types\/pilulas"}],"author":[{"embeddable":true,"href":"https:\/\/hml.artica.capital\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hml.artica.capital\/en\/wp-json\/wp\/v2\/media\/4934"}],"wp:attachment":[{"href":"https:\/\/hml.artica.capital\/en\/wp-json\/wp\/v2\/media?parent=4939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}